Ketnipz x KOI
I led this high-impact collaboration from concept to launch, working closely with Ketnipz (3M+ followers) to bring their world into ours. From campaign ideation and video direction to a full-funnel marketing plan, I oversaw every stage of the launch. On release day, I produced and hosted multiple IRL and digital activations, turning a product drop into a community moment. Playful, weird, and full of heart — just like Ketnipz.